You're listed. You're not chosen.
On 30 Nov 2025, AWS Marketplace shipped agent mode and AI-enhanced search. Buyers now describe what they need in plain language — or upload a requirements document — and an AI ranks and compares listings using your product content, compliance records, verified vendor information and real-time web intelligence. Your second buyer is that AI, and it reads your listing before a person ever opens it.
Getting listed was the BUILD problem, and you solved it. Getting chosen is a different problem, and nobody sold you a tool for it. That's the whole of what I do.
5 surfaces decide it. Copy isn't one of them.
On 16 Jun 2026 AWS shipped AI-assisted listing generation. It writes your copy for free.
AWS automated the writing. It did not automate the deciding, and it cannot automate the earning. Copy is the only part of a listing AWS can generate, because it's the only part that requires knowing nothing outside the listing. Everything the comparison actually weighs sits outside it.
Find out where you stand. Fix it. Then hold it.
Start with the audit if you want the reading first. Start with the relaunch if you already know the page is the problem. Both credit into the sprint.
The Second Buyer Audit
10 business days. A written audit, not a call. Where you're placed and who you're placed against, how your 3 keywords and 250 characters are spent, what your evidence surface actually carries, whether your listing answers a requirements document, and a side-by-side against the listings you're ranked next to — then a ranked fix list, in the order to do them. Credits 100% toward the sprint if you book within 30 days.
Book the auditBoth Buyers Relaunch
2 weeks, fixed scope, one page rebuilt and shipped — your AWS Marketplace listing, or any website an assistant reads before a buyer does. Day-1 reading, the six-dimension teardown, the rebuilt page, a 90-day plan, and the same reading re-run at handoff so you see what moved. Not on AWS Marketplace? This is your rung. Credits 100% toward the sprint if you go on within 30 days.
Start the relaunchListed to Chosen — 8-Week Sprint
8 weeks, fixed scope, 6 shipped assets: category and competitive position, keyword and discovery strategy, evidence surface earned, agent-mode answerability, co-sell activation, and buyer qualification. There are working sessions, but you're not buying sessions — you're buying the 6 assets, shipped. Founding rate: $8,500 for the first 3, for a named case study and logo rights.
Start the sprintFractional Marketplace Lead
Most ISVs don't need to hire a marketplace person. They need one for about twenty hours a month. 3-month minimum: listing position held against category movement, evidence surface advanced, co-sell pipeline worked, private offer strategy, funding captured, and a monthly written read. Everything above this rung is a project. This is a position.
Start the retainerBUILD, MARKET, SELL — I own the middle.
Not because it's fashionable. Because it's the part nobody funded.
Who owns BUILD and SELL
Tackle, Suger, Clazar, Labra. Funded, capable, and genuinely good at listing mechanics and transaction plumbing. If that's your problem, go use them.
What MARKET means here
Getting chosen from inside — winning the AI-mediated comparison moment that happens inside AWS Marketplace, before a human is involved.
What I don't sell
Listing copywriting. AWS generates it for free as of 16 Jun 2026, and paying anyone for it now is paying for the one part that was automated.
What I actually do
Placement, keyword allocation, the evidence surface, answerability, and comparative position. The 5 things that require knowing something the listing doesn't contain.
Why me.
Numbers, not adjectives.
8 years inside AWS Marketplace
Senior Technical BD Manager, on the side of the desk that decided which listings got surfaced. I left in June 2026.
595 listings read
Not skimmed — read. Of roughly 100 I catalogued closely, 81 opened with a superlative. That's the disease. Your listing won't get treated for it with more adjectives.
2 dates that changed the job
30 Nov 2025: agent mode and AI-enhanced search. 16 Jun 2026: AI-assisted listing generation. Between them, the listing stopped being a brochure and became a candidate in a comparison.
Find out what the comparison actually sees.
The audit is 10 business days and a written document. If you go on to the sprint within 30 days, it costs you nothing — it credits 100%.
Book the Second Buyer Audit — $2,500// Table Stakes · Tuesdays
Table Stakes.
One email a week for operators who need to be named when a buyer asks AI who to pick. One page, a homepage or a marketplace listing, read the way the engine reads it: the squares it left blank and the move to make first. The bare minimum to stay in the running, and nothing you could have got from the AWS blog.
Get Table Stakes
Free, every Tuesday, and you can leave whenever you want.
One email a week, on Tuesday. Unsubscribe any time.
