Latest episode
When the buyer is an AI agent
When the buyer is an AI agent
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The show · launching soon
The Marketplace GTM Podcast.
Every week I sit down with founders, DevRel leads, and AWS insiders to take apart exactly how technical products go to market on AWS Marketplace. No growth-hacks — just what works.
// the line-up
Episodes in the pipeline.
A preview of the first season. Subscribe and you'll get episode one the day it drops.
01Soon
When the buyer is an AI agent, not a human
How agentic procurement changes positioning, pricing, and discoverability on the Marketplace.
02Soon
Co-sell from zero: getting AWS reps to care
The ACE moves and framing that turn a cold listing into real field engagement.
03Soon
Pricing data-as-a-product for AI workloads
Packaging and pricing for training, inference-time retrieval, and agentic tool-use.
04Soon
Listed and invisible — fixing the demand-gen gap
What happens after you're listed, and the content engine that actually generates demand.
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