Your AWS Marketplace GTM team — as an AI skill pack.
Eight years of Marketplace go-to-market, distilled into prompts and skills you drop straight into the model you already use. Pick your model, choose your skills, and get an install-ready pack — no new tool to learn.
Build your pack
Three quick steps. The pack arrives formatted for your model with copy-paste install instructions.
Rather install it yourself? It's open-source — github.com/vell-admin/gtm-skill-pack →
Printable companions to the skill pack.
Free reference PDFs — checklists, canvases, worksheets — distilled from the thousands of AWS Marketplace listings I've reviewed firsthand. Prefer to install the skills in your AI? Get the pack on GitHub →
AWS Marketplace Launch Checklist
The 42-point pre- and post-launch checklist I use to get a listing live and generating demand.
PDF · 6 pagesWhat's inside
42 checks across 6 phases — foundations → build → pricing → trust → co-sell → demand engine. A few of them:
- Value metric named — the unit that scales with the buyer's success, not "annual subscription" by default.
- Outcome-first title — leads with the buyer outcome and a searchable category, not your brand.
- One next step everywhere — book / try / subscribe on every surface, no dead ends.
Listing Optimization Canvas
A one-page canvas to rebuild your listing copy for both human buyers and AI procurement.
Notion · FigmaWhat's inside
Eight boxes you fill in order — each feeds the next:
- Buyer & the job → The one outcome → Title → Short description
- Long-description spine → Search terms → Proof → Agent-readable & next step
Co-sell / ACE Registration Template
The exact fields and framing that get AWS reps to engage on a co-sell opportunity.
Google DocWhat's inside
12 ACE fields with "what good looks like," a paste-ready rep summary, and a <120-word outreach message + follow-up.
- Written to the rep's incentive — customer outcome and AWS consumption, not your features.
Pricing Story Worksheet
Build a pricing narrative for committed-spend deals and data-as-a-product offers.
SpreadsheetWhat's inside
Five blocks, top to bottom: value metric → package ladder → pricing narrative → agent-buyer note → committed-spend unlock.
"We price on [value metric] because that's what grows as you get [outcome]… so it's defensible in a procurement review."Agent-Ready Commerce One-Pager
How to position and structure your product so AI agents can find and buy it.
PDF · 2 pagesWhat's inside
The four things an agent needs: Discoverable · Machine-legible · Transactable · Data-as-a-product — plus a 7-point checklist ordered by impact.
The test: hand your listing to an LLM and ask "what does this do, who's it for, and what does it cost?" If the answer's vague, that's your rewrite.90-Day GTM Plan Template
The week-by-week plan I run with coaching clients to go from listed to pipeline.
NotionWhat's inside
12 weeks, 3 phases — one focus a week, one output by Friday:
- Days 1–30 fix the foundation · Days 31–60 build demand · Days 61–90 co-sell & scale.
These tease the method. The engine that runs it — listing, co-sell, pricing and demand-gen on live Marketplace data — is Vellocity →
