The Second Buyer Audit
Your first buyer is a person. Your second buyer is the AI that decides whether the person ever sees you.
Since 30 Nov 2025, AWS Marketplace buyers describe what they need in plain language — or upload a requirements document — and an AI ranks and compares listings against it. Your listing gets read by a machine before a human ever opens it. This is a written audit of how that read goes.
10 business days. You get a document, not a call.
$2,500 one-time · credits 100% toward the 8-week sprint if you book within 30 days
What you get
6 findings, and a fix list in the order to do them.
Not a scorecard. A read of the 5 surfaces the comparison actually weighs — and none of them is your copy.
Category placement
Which shelf you're on, and whether you're competing against 9 listings or 90. It's the highest-leverage decision in the listing, and usually the one made fastest and never revisited.
Keyword allocation
You get 3 keywords and 250 characters. That's the whole budget. I measure how yours is spent against what buyers actually search and what competitors already own outright.
The evidence surface
Reviews, Foundational Technical Review, Competencies, Specializations, compliance records — and which of them the comparison actually weights. This is the part that can't be written, only earned.
Agent-mode answerability
Whether your listing carries the facts that answer a real buyer requirements document. Most listings describe a product beautifully and answer nothing.
A side-by-side
Against the listings you're actually ranked next to — not the competitors in your board deck — and the one axis where you win.
A ranked fix list
Everything above, turned into an ordered list of moves — sequenced by what actually shifts the comparison first. You can hand it to your team on day 11 and start.
The details.
This is not listing copywriting.
On 16 Jun 2026 AWS shipped AI-assisted product listing generation. It writes your listing copy for free. AWS automated the writing. It did not automate the deciding, and it cannot automate the earning. Copy is the only part of a listing AWS can generate, because it's the only part that requires knowing nothing outside the listing. Every finding in this audit requires knowing something your listing doesn't contain — which category is filling up, what your competitors already own, which evidence the comparison trusts, and what a real requirements document asks for.
8 years inside AWS Marketplace as a Senior Technical BD Manager. 595 listings read.
Find out what the comparison actually sees.
10 business days, a written audit, and a fix list in the order to do them. $2,500 — and it credits 100% toward the 8-week sprint if you book within 30 days.
