Listed to Chosen.
Being listed is a build problem, and you already solved it. Being chosen is a different problem, and nobody sold you a tool for it. 8 weeks, fixed scope, 6 shipped assets — built around the moment an AI compares your listing to the ones you're ranked next to.
6 assets. Shipped, not discussed.
There are working sessions, but you're not buying sessions — you're buying the 6 assets, shipped.
Category and competitive position
Where you rank, who you rank against, and the one axis you can actually win on. Whether you're competing against 9 listings or 90 is a decision, not a fact — and it's usually the one made fastest and never revisited.
Keyword and discovery strategy
3 keywords and 250 characters. That's the whole budget, and it gets allocated against what buyers actually search and what competitors already own — not against what your product team calls the feature internally.
Evidence surface, earned
Reviews, Foundational Technical Review, Competencies, Specializations, compliance records. The comparison weights these heavily and none of them can be written — so we sequence them by what's genuinely achievable inside 8 weeks.
Agent-mode answerability
Your listing rebuilt to answer a buyer requirements document rather than describe your product. Since 30 Nov 2025 a buyer can upload that document and let an AI do the comparing. Most listings have no answer in them.
Co-sell activation
The AWS field routing that actually works, so your reps stop going 0 for 100. ACE hygiene, opportunity routing, and the specific moves that get an AWS seller to engage instead of archive.
Buyer qualification
Who on your list has committed AWS spend worth burning down — and who you should stop pitching Marketplace to entirely. Half the value here is the second list.
You're not buying sessions. You're buying the 6 assets.
And you're not buying listing copy, because that's now free.
On 16 Jun 2026 AWS shipped AI-assisted product listing generation. It writes listing copy for nothing. AWS automated the writing. It did not automate the deciding, and it cannot automate the earning. Copy is the only part of a listing AWS can generate, because it's the only part that requires knowing nothing outside the listing. Every one of the 6 assets above requires knowing something the listing doesn't contain.
How many sessions are there?
Enough to ship the work — typically a weekly working session across the 8 weeks, plus async review between them. The sessions are the mechanism. The assets are the product.
Who does the work?
I do the placement analysis, the keyword allocation, the competitive teardown and the answerability rebuild. You do the parts only you can do — approvals, the review asks, the certification submissions.
What's the founding rate?
The first 3 engagements run at $8,500 instead of $12,500, in exchange for a named case study and logo rights. It's a straight trade: I need proof, you need a discount.
What if I'd rather start smaller?
The Second Buyer Audit is $2,500 and 10 business days, and it credits 100% toward this sprint if you book within 30 days. Most people start there.
What happens after 8 weeks?
You own everything. If you'd rather someone kept holding the position than hand it back, that's the Fractional Marketplace Lead retainer.
Is this for someone not listed yet?
No. Get listed first — that's BUILD, and Tackle, Suger, Clazar and Labra do it well. Come back when you have a position that isn't winning.
8 weeks, in 4 movements.
Why me.
Numbers, not adjectives.
8 years inside AWS Marketplace
Senior Technical BD Manager, most of it on the side of the desk that decided which listings got surfaced. I left in June 2026.
595 listings read
Not skimmed — read. Of roughly 100 I catalogued closely, 81 opened with a superlative. That's the disease, and no amount of new copy treats it.
BUILD → MARKET → SELL
The funded vendors own BUILD and SELL. MARKET is the gap — getting chosen from inside, at the moment the comparison runs. That gap is the entire scope of this sprint.
Stop being listed. Start being chosen.
8 weeks, 6 shipped assets, one fixed price. You keep everything we build. Founding rate is $8,500 for the first 3.
Start the sprint — $12,500