YouTube + Table Stakes · brand partnerships

Show your product doing useful work.

I make practical videos and newsletters about how buyers and AI systems find, understand and evaluate B2B software. If your product helps someone do that work, let us show it in use.

One subject. Two ways to apply it.

Paired video + newsletter: a relevant product demonstration in a video, paired with a useful Table Stakes lesson and a clearly disclosed sponsor placement.

The video demonstrates a real workflow. The email gives the reader a worked example and an action they can use. We agree the task, deliverables, links and reporting before production.

Useful fits include site analysis, publishing, documentation, measurement, transcription and Marketplace operations. The product must help complete the task.

Choose the format that serves the lesson.

• Integrated video sponsorship: a relevant demonstration inside an episode.
• Dedicated demonstration: a full episode showing a real workflow and its limits.
• Newsletter placement: a clearly labeled placement relevant to that issue.
• Podcast sponsorship: a disclosed read where a suitable episode is available.
• Affiliate or referral relationship: relevant products I have used, with the relationship disclosed.

The demonstration comes first.

I do not promote products I have not used, and I will not make a claim I cannot demonstrate. Sponsorship and affiliate relationships are disclosed. Payment does not buy a favorable finding or a promise of rankings, recommendations, leads or sales.

I report available views, clicks and attributable responses with context. Examples and current audience figures are available on request.

Tell me what you want to demonstrate.

Describe the product, the audience task and the formats you have in mind. Choose “Paired video + newsletter” in the format selector for an integrated partnership.