The Second Buyer Score · free

Your listing has two buyers.
You only wrote for one.

Score your AWS Marketplace listing the way the AI agent that procures reads it — next to how a human reads it. The gap between the two is what is costing you the deal.

Paste a public listing URL or your copy · ~60 seconds · no signup

One listing. Two readers.

Every dimension a human cares about, an agent reads differently — for structure it can extract, check, and act on.

A human asks…
The agent asks…
Is this clear?
Can I extract the job, inputs, and outputs as clean data?
Is it for me?
Does it state the constraints I filter on — region, compliance, integration?
Is it different?
Is the difference verifiable — a number — or just adjectives?
Can I find it?
Does it surface for the structured query I actually run?
Can I trust it?
Is the proof machine-verifiable without a sales call?
Should I buy?
Can I transact — clear units, predictable cost, no human needed?

The gap is real — and measured.

Three real listing patterns, scored both ways. A listing can read brilliantly to a human and collapse for the agent — or, occasionally, win with it.

observability-saas
956

Beautiful human copy. Blind on transactability — no price an agent can accept without a human.

data-warehouse
9631

Trusted by people, opaque to machines. Blind on trust — nothing an agent can verify.

api-gateway
8793

Quantified, structured, checkable. The agent scores it higher than the human does.

Most listings are written for a buyer who is leaving.

We scored ~600 real AWS Marketplace listings as both buyers. The field is not close.

76 → 23
The median listing: score to a human vs. to a buying agent
92%
Expose no machine-verifiable trust an agent can confirm
85%
Score below 40 on differentiation an agent can check

See your gap, then close it.

Run the free score first. Then pick the path that fits how you work.

Fix it with the platform

Vellocity rewrites and re-scores your listing for both buyers, continuously, against live Marketplace data.

Score & fix on Vellocity →

Walk it through with Ron

Want a human read on your delta and the one move that closes it? Start with the Discovery Kit or book a call.

Get the Discovery Kit →

Questions

What is the agent score?

A second read of your listing on machine-buyer criteria — extractability, constraint-satisfaction, verifiable distinctiveness, machine-verifiable trust, and transactability — scored next to the human read so you see the gap.

Is it really free?

Yes. Paste a public Marketplace URL or your copy and get both scores plus the per-dimension delta. No signup to see your score.

What data is this benchmarked against?

~600 real AWS Marketplace listings we crawled and scored as both buyers, by category. Aggregate findings are shown above; your listing is placed against its own category.

Who is this for?

ISVs and partners with an AWS Marketplace listing who want to be found, chosen, and bought when the buyer is an agent — not just a human.

The Second Buyer

Score yours the way the agent does.

The buyer who is arriving reads structure, not adjectives. Find out what it sees.

Score my listing →
© Ron Davis · AWS Marketplace GTM · From listed to bought.