The Second Buyer Score · free

Your page has two readers.
You only wrote for one.

A machine reads your page before a person does. See what it sees — your AWS Marketplace listing scored the way the buyer’s AI reads it, next to how a person reads it. You don’t get a number. You get the first fix.

Have an AWS Marketplace listing? Paste the public URL · ~60 seconds · no signup. Any other page: get the fix-first report below.

One welcome email, then the Saturday issue of Listed to Bought. Unsubscribe any time.

One page. Two readers.

Every dimension a human cares about, an agent reads differently — for structure it can extract, check, and act on.

A human asks…
The agent asks…
Is this clear?
Can I extract the job, inputs, and outputs as clean data?
Is it for me?
Does it state the constraints I filter on — region, compliance, integration?
Is it different?
Is the difference verifiable — a number — or just adjectives?
Can I find it?
Does it surface for the structured query I actually run?
Can I trust it?
Is the proof machine-verifiable without a sales call?
Should I buy?
Can I transact — clear units, predictable cost, no human needed?

The gap is real — and measured.

Three real listing patterns, scored both ways. A listing can read brilliantly to a human and collapse for the agent — or, occasionally, win with it.

observability-saas
956

Beautiful human copy. Blind on transactability — no price an agent can accept without a human.

data-warehouse
9631

Trusted by people, opaque to machines. Blind on trust — nothing an agent can verify.

api-gateway
8793

Quantified, structured, checkable. The agent scores it higher than the human does.

Most listings are written for a buyer who is leaving.

I scored 595 real AWS Marketplace listings as both buyers. The field is not close.

81%
Open with a superlative and nothing an agent can check
37%
Make zero checkable claims anywhere in the listing
2.5%
Put any number at all in front of the buyer

See your gap, then close it.

Run the free score first. Then pick the path that fits how you work.

Fix it with the platform

Vellocity rewrites and re-scores your listing for both buyers, continuously, against live Marketplace data.

Score & fix on Vellocity →

The Second Buyer Audit

Your page and your listing read the way a buyer — and the buyer’s AI — read them. Five surfaces scored, the fixes ranked, delivered in a week. Not a number: the first fix. $2,500.

See the audit →

Questions

What is the agent score?

A second read of your listing on machine-buyer criteria — extractability, constraint-satisfaction, verifiable distinctiveness, machine-verifiable trust, and transactability — scored next to the human read so you see the gap.

Is it really free?

Yes. Paste a public Marketplace URL and get both scores plus the per-dimension delta. No signup to see your score. The fix-first report and your percentile come by email.

What data is this benchmarked against?

595 real AWS Marketplace listings, crawled and scored as both buyers, by category. Aggregate findings are shown above; your listing is placed against its own category.

Who is this for?

Anyone whose page gets read by a machine before a person — software, data and AI companies first. The free score reads AWS Marketplace listings today; the audit reads your listing and your page.

The Second Buyer

Score yours the way the agent does.

The buyer who is arriving reads structure, not adjectives. Find out what it sees.

Score my listing →
© Ron Davis · Listed to chosen.