Fractional Marketplace Lead
Most ISVs don't need to hire a marketplace person. They need a marketplace person for about 20 hours a month.
Fractional Marketplace Lead
$7,500/month · 3-month minimum · about 20 hours a month
Most ISVs don't need to hire a marketplace person. They need a marketplace person for about 20 hours a month. A listing isn't a launch — it's a position, and positions decay. Competitors rewrite their copy, categories fill up, and your rank moves whether you're watching or not.
What I run:
- ✓ Listing position held against category movement.
- ✓ Evidence surface advanced — the next certification, the next Competency, the review motion, in the order that compounds.
- ✓ Co-sell pipeline worked — opportunities routed, AWS field relationships kept warm, ACE hygiene maintained.
- ✓ Private offer strategy — structure, thresholds, and terms that survive procurement.
- ✓ Funding captured — MDF, promotional credit programs, and the agentic AI competency uplift that most ISVs leave on the table entirely.
- ✓ A monthly written read — where you stand, what moved, what's next.
Three-month minimum. Everything above this rung is a project. This is a position.
