Your next buyer is an agent. It won't watch your demo.

The recommendation moved from a Google search to an AI chat. If an assistant can't cleanly parse your Marketplace listing, you're out of the consideration set before a human ever sees your slides — no matter how sharp the demo is.

The first weekly read of the gap. We'll track whether it narrows — issue by issue.

This week we scored 701 live AWS Marketplace listings on how an AI buyer actually reads them. Of the 301 scored so far, 297 are effectively invisible to an assistant — and essentially none clear the agent-ready bar that human listings clear 65% of the time. Same catalog, two completely different buyers.

The buying committee added a silent member. It doesn't sit through a call — it reads structured text and answers one question: “who solves this, and can I trust them?” Right now the median AWS Marketplace listing scores a flat zero on that trust question when an agent reads it. Your listing is the interface to that reader. If it only makes sense to someone who already knows you, it makes no sense to the agent deciding whether to name you at all.

Run the 10-minute agent-readiness pass on your top listing: paste it into an assistant and ask it to recommend a vendor for your category. If it can't name you — or names you wrong — that's your whole GTM problem in one prompt.

Forward this to the founder who still thinks the demo is the front door.

P.S. Next week: the three sentences every Marketplace listing needs so an agent can quote you accurately.