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THE BLOG

Win in the market.

Essays on AI, AWS Marketplace, and B2B go-to-market — from the field, not the bleachers.

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From listing to pipeline

This blog is a field guide to AI, AWS Marketplace, and B2B SaaS go-to-market — tactics from real launches, not theory. New essays as I publish them.

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2024 SaaS Marketing Strategies
85% of AWS Marketplace Listings Fail the Same Test aws marketplace benchmark gtm listing optimization Jun 25, 2026

We ran 602 live AWS Marketplace listings through our buyer-centric scoring model — 303 Professional Services and 299 SaaS — scoring each on six dimensions: clarity, buyer fit, differentiation, SEO, trust, and conversion. All of it from the public listing copy: the same words a buyer — or the AI assistant a buyer increa...

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Hey!

Ron Davis

AWS Marketplace strategist, SaaS marketing expert, and GTM coach. 12 yrs U.S. Air Force, 14 yrs in tech consulting. I help B2B software teams win in the cloud marketplace.

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