The New Rules of Digital Marketing · one email a week
The front door moved. Here is what still works.
For creators and small business owners who do their own marketing. Every week: one rule that changed now that AI decides who gets found, one receipt from my own numbers, and the one thing to do before next week.
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What lands in your inbox
Three parts, every time. Short enough to read between two LIVEs or before the shop opens.
1 · The rule
One thing about getting found that changed, said plainly. The old rule next to the new one, so you can see what to stop.
2 · The receipt
My own numbers, dated. Which of my 259 posts in nine weeks did the work, where the 21,200 impressions came from, what it cost in hours.
3 · The move
One thing to do before next week, with the receipt to screenshot on day 3. No course, no funnel, no homework list.
No. 1 is about where the front door went. 259 posts, seven networks, nine weeks. Short video carried 86% of the impressions. The website came last, and only after a video. Subscribe above and it is the first thing you get.
Who this is for
- Creators who stream from a computer. TikTok LIVE, YouTube, Twitch, Kick. You want gifters and viewers to find you, and you have one evening a week for marketing.
- Small business owners who do their own marketing. No agency, no team, a phone and a Tuesday.
If you run a B2B company with a website or an AWS Marketplace listing, the sister publication is Table Stakes: same house, different reader, one lesson a week on the page a buyer reads.
Written by Ron Davis. Eight years inside AWS, now a creator and a small business owner myself. The receipts in every issue are mine.
