AWS
AWS Certified Solutions Architect — Associate
Amazon Web Services (AWS)
Credential ID MFDSHWZCB214QP3Y
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Home · About
Who I am
A career on the side of the partner.
Eight years inside AWS Marketplace, founder of an AI-powered GTM platform, and a 30-year run across product, go-to-market, and consulting — built to close the gap between a listing and real pipeline.
01 — The short version
I've spent a career on the side of the partner.
At AWS I led go-to-market across 3,977+ technology partners and launched GenAI data services at the Marketplace Center of Excellence. As founder of Vell, I built an AI-powered GTM platform on AWS Bedrock to fix the problem I kept seeing: partners get listed, then go quiet.
The marketplace doesn't reward the best product — it rewards the best go-to-market. That's the gap I close, whether I'm running it for you or teaching you to run it yourself.
8 years inside AWS Marketplace — Technical Business Development & the Center of Excellence.
Founder of an AI GTM platform — 46 AI capabilities, 42+ AWS integrations, built on Bedrock.
Pioneered agent-based commerce — GTM playbooks for when the buyer is an AI agent, not a human.
Licenses & certifications
// verified · AWS · 2025
AWS
AWS Certified Machine Learning — Specialty
Amazon Web Services (AWS)
Issued Dec 2025 · Expires Dec 2028
Credential ID ce29587413ad4b8ea824cd4c659e7963
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AWS Certified AI Practitioner
Amazon Web Services (AWS)
Issued Sep 2025 · Expires Sep 2028
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AWS Generative AI Foundational (L100)
Amazon Web Services (AWS)
Issued Nov 2025 · Expires Nov 2026
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Selected experience
// 30+ yrs · product, GTM & consulting
2018 — 2026
Technical Business Development · AWS Marketplace
Amazon Web Services · Led GTM across 3,977+ technology partners and launched 4 GenAI data & content services at the Marketplace Center of Excellence; pioneered agent-based commerce positioning.
2021 — Now
Founder & Head of Product
Vell LLC (side business) · AI-powered GTM platform built on AWS Bedrock — 46 AI capabilities, 42+ AWS integrations.
2015 — 2018
Business Development Advisor, Technical
Cask, LLC · IT service-management strategy, productization & pre-sales across 40+ engagements.
2013 — 2014
Senior Advisor, Product Management
Dell · Productized 8 infrastructure service offerings; division later divested to NTT Data for $3.1B.
2008 — 2011
Senior Consultant
Accenture · Service-catalog design and ITIL transformation for Fortune 50 clients.
1990 — 2002
Captain (O-3E) · B-52 Navigator
United States Air Force · Combat aircrew; awarded for a training innovation that saved $1.4M in year one.
Education
// MBA · aeronautics · AFROTC
Nova Southeastern University
MBA, International Business
2004 — 2006
Embry-Riddle Aeronautical University
B.S., Professional Aeronautics · Minor in Aviation Safety
1995 — 1997
Arizona State University
Air Force ROTC — Air Science & Operations
1995 — 1997
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