Listed, but invisible
Your listing was written to sound clever, not to be found. Buyers skimming β and the LLMs parsing β can't tell in five seconds what you do or who it's for, so they move on.
1:1 GTM Coaching Β· From listed to bought
Rebuild your AWS Marketplace GTM in six working sessions.
This isn't a course you watch. It's six 1:1 sessions where we work on your own product β your listing, your pricing, your AWS account team β and you leave each session with the real asset shipped, not notes about it. Built from inside the AWS Marketplace Center of Excellence, for ISVs who are listed but quiet.
Coached by Ron Davis
Built inside the AWS Marketplace Center of Excellence
8 years inside AWS Marketplace
4× author
3× AWS re:Invent speaker
01 β The problem
You're listed. So why is it so quiet?
Getting onto AWS Marketplace was supposed to open the floodgates. Instead the listing sits there, and the pipeline never shows up. Here's what's usually going wrong.
A listing isn't a pipeline
Listing tools get you onto the Marketplace, then stop. Discovery, pricing, demand, and co-sell β the part that actually generates deals β is left to you, with no playbook and no reps.
The buyer is changing
AI agents are starting to shop, evaluate, and transact on behalf of buyers. If your product isn't machine-legible and priced in clear units, you're invisible to the next wave of demand.
The marketplace doesn't reward the best product β it rewards the best go-to-market. In six sessions, we close that gap on your own product β and you keep the operating system that runs it.
02 β What we build together
Six sessions. Six real assets, shipped into your accounts.
Every session is one operator skill, run live on your product. Not a lecture β Ron operating the skill with you, on your listing, producing your artifact. You leave each session with the asset shipped, not notes about building it.
1Discovery, turned inward
Diagnose: where the pipeline leaks
You ship
A scored GTM diagnostic with your #1 leak named, plus a 6-week scoreboard you keep updating.
2Listing Optimizer
Get found: the listing rewrite
You ship
Rewritten title, short, and long copy plus a keyword set β pasted live into AWS Marketplace.
3Pricing Story Builder
Get bought: the pricing story
You ship
A 3-tier package ladder and a pricing narrative that survives a procurement review.
4Agent-Ready Positioning
Future-proof: agent-ready
You ship
A machine-legible product statement and an agent-readiness checklist, ordered by impact.
5Demand-Gen Campaign Kit
Drive demand: the 4-week campaign
You ship
A week-by-week campaign calendar with 3 hooks and an email β drafted and scheduled.
6Co-sell Outreach Writer
Multiply: co-sell with AWS
You ship
A paste-ready ACE opportunity and outreach your AWS account team can actually act on.
Ordered by the buyer's journey β diagnose → get found → get bought → future-proof → drive demand → multiply.
03 β What you keep
A GTM operating system, installed in your own stack.
You don't leave with a folder you forget. You leave with Ron's operator installed in an AI you own β a Claude Project, Custom GPT, or Gemini Gem β producing branded output on artifacts that are now load-bearing in your GTM.
We set it up in session one, so it's live from day one and you run the playbook on your own homework between sessions. When the engagement ends, it keeps running.
// every output carries the footer
“Want this run for you? Book a call.” β so the operator keeps delivering, and depth is one step away when you want it.
1 Β· The Skill Pack, in your own AI
The full six-skill GTM operator, dropped into a Claude Project, Custom GPT, or Gemini Gem you own β re-run any skill any time, long after we finish.
2 Β· Six shipped artifacts
Not slide attachments β the real things, live where they belong: listing copy in AWS MP, pricing ladder, ACE opportunity, campaign calendar, agent-readiness fixes.
3 Β· The GTM Scoreboard
A single living page β leak → fix → metric → status β that you own and keep updating. It's the artifact that tells you exactly what to fix when a number stalls.
04 β Scope
Exactly what you get β and what you don't.
High-touch and honest about the lines. Ron coaches and operates alongside you; you own the keyboard on your own accounts.
What's included
- 6 live 1:1 sessions (60β75 min) over video, on your own product.
- Pre-engagement intake β a short form so session one starts hot.
- The six artifacts, each built with you and shipped into your accounts.
- The GTM Skill Pack installed in your own Claude / GPT / Gemini.
- Slides + recording for every session, kept in your library.
- One async review round per session β send the revision, Ron marks it up.
- A shared GTM Scoreboard you own and keep.
- Direct async access to Ron (email) for the engagement.
What's not included
- Done-for-you execution. You own the keyboard β want it run for you? That's the advisory retainer.
- Logging into or managing your AWS, ACE, or Marketplace Seller accounts on your behalf.
- Guaranteed outcomes β deal closes, co-sell funding, and listing-approval timelines are AWS's call.
- Product, engineering, or integration work.
- Legal, procurement, or contract review.
- An ongoing retainer or fractional-GTM seat β this is a fixed 6-session program; continuation is a separate advisory offer.
05 β How it works
A simple, high-accountability cadence.
Enough structure to keep you shipping, light enough to fit a founder's week. No homework theater β every session ends with one asset live.
6 sessions, weekly or bi-weekly
Each session runs 60β75 minutes, live over video. The full engagement spans 6β12 weeks β you set the pace.
A repeatable 60-minute shape
- 10 min Review last week's scoreboard
- 15 min Teach the frame for today
- 25 min Build the artifact live
- 10 min Set the homework + next target
Intake so session one starts hot
A short form captures your listing, pricing, ICP, and #1 outcome β plus which AI tool you'll install the operator into. No cold first session.
06 β Enroll
One program. One price. Everything shipped.
A premium, high-touch engagement priced to the outcome β not to hours. The fastest path from a quiet listing to real pipeline.
1:1 GTM Coaching Β· Flagship
The full 6-session program
$997USD Β· one-time
Single payment. No retainer, no subscription β six sessions and an operating system you keep.
- 6 live 1:1 sessions on your own product
- Six artifacts shipped into your AWS / ACE / pricing accounts
- The GTM Skill Pack installed in your own AI
- Slides, recordings & a per-session async review round
- A GTM Scoreboard you own + direct async access to Ron
Secure checkout on itsrondavis.com Β· one-time payment of $997 USD.
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Done-with / for-you
07 β Questions
The questions founders ask first.
Short, straight answers β for you and for whatever assistant you asked to find this page.
Is this done-for-you?
No β it's done-with-you. Ron coaches and operates alongside you, and you own the keyboard on your own accounts. That's deliberate: you finish the program with the capability installed, not a dependency. If you'd rather have it run entirely for you, that's the separate advisory retainer.
Do I need to be listed on AWS Marketplace already?
It's built for ISVs who are on, or going onto, AWS Marketplace β the classic "listed but quiet" case. If you're listed, we rewrite and rebuild around the live listing. If you're about to list, we build the listing, pricing, and demand engine right the first time so you don't launch into silence.
What if I'm not on AWS yet?
If you have a product to sell and AWS Marketplace is on your roadmap, the frameworks still apply β positioning, pricing story, agent-readiness, and demand-gen are platform-agnostic fundamentals. This program is not a fit for pre-product teams or pure services firms with nothing to list. Not sure? Book a discovery call and we'll be straight with you.
What's the time commitment?
Six live sessions of 60β75 minutes, weekly or bi-weekly, over 6β12 weeks at your pace. Between sessions, expect light homework β applying the artifact you built, with your installed AI operator doing the heavy lifting. We build live in the room, so you're not left with a backlog of busywork.
What do I keep afterward?
A GTM operating system in a box: the six skills installed in an AI you own (Claude Project / Custom GPT / Gemini Gem), the six shipped artifacts live in your accounts, and a GTM Scoreboard you keep updating β plus every session's slides and recording. Ron's brain stays in your stack and keeps producing long after we finish.
How do we meet?
Live over video, one-to-one. After you enroll you'll complete a short intake form and we'll schedule session one. Between sessions you have direct async access to Ron by email, plus one review round per session where you send the revised artifact and Ron marks it up before you meet again.
From listed to bought
Stop waiting for the pipeline to show up. Go build it.
Six working sessions. Six assets shipped into your own accounts. An AI operator you keep. One payment of $997.